🎨 Color is a highly effective tool for capturing a user’s attention in a UI. Bright colors instinctively attract the human eye to interface elements. Additionally, color can impact how users perceive weight and size in an interface—warmer hues often appear heavier and more prominent. 
🎨 Users form subconscious judgments about a product within 90 seconds, with up to 90% of that evaluation influenced by colors alone. 
🎨 Blue is a widely favored color across different cultures, genders, and age groups for web interfaces and software. Generally, users perceive objects and websites with a blue-based color scheme as more trustworthy and secure. 
🎨 Color can influence how quickly a user comprehends information, with warm colors enhancing the understanding of written content. 
🎨 Color can affect how swiftly a user understands information, with warm colors improving the comprehension of written content. 
In summary, color is a powerful element in design that goes beyond aesthetics. It encompasses psychology, cultural context, technical considerations, and trends. Effective use of color can elevate a design, making it not only visually appealing but also emotionally and culturally resonant.